There’s been changes on all three networks in the morning program department since October 2006. CNN replaced Soledad O’Brien and Miles O’Brien with Kiran Chetry and John Roberts. Don Imus got fired and Morning Joe took over. Gretchen Carlson took over for E.D. Hill on Fox and Friends. Of the three programs during October 2007, only Fox and Friends posted an increase in Total Viewers over October 2006, up 8% for 7-9am. American Morning was down in Total Viewers by 3% and Morning Joe is still working on getting traction as it was down 31% from Imus’ October 2006 levels.
Fox and Friends: 876,000 (314,000)
American Morning: 427,000 (160,000)
Morning Joe: 238,000 (70,000)
(numbers are Live)