The Hollywood Reporter’s Alex Woodson writes about the Future of Business Media conference that both Neil Cavuto and Mark Hoffman spoke at…
Update: Paidcontent.org has more…
Cavuto expressed frustration with how CNBC has used Wall Street Journal reporters in light of the pending acquisition of WSJ parent Dow Jones by News Corp.
CNBC has an exclusive contract to use WSJ reporters for its business stories until 2012, while FBN has only been using the reporters for non-business-related stories.
Cavuto said that before the acquisition, CNBC was not as interested in using the reporters as they are now. He compared the network’s actions to the way one kid only wants to play with a toy that another kid is playing with.
Commenting further on Dow Jones, Cavuto said that once the sale becomes final, “there’s a lot we can look at.” He said that the online presence of Dow Jones, which includes MarketWatch and Barrons in addition to the Wall Street Journal’s Web site, could be a part of FBN’s Web strategy.
When asked about FBN, which is broadcast to 30 million homes, Hoffman said that with 95 million viewers in North America and 390 million worldwide for CNBC, it would be unfair to compare the two networks.
Rather, he said, FBN “deserves credit” for launching the channel, which is a “very, very tough” thing to do. This echoed comments from NBC Uni CEO Jeff Zucker on Monday, during which he got in several digs, too.