Thursday’s Numbers…
Cable News Daily Live Ratings for November 1, 2007
P2+ Total Day
FNC – 922,000 viewers
CNN – 420,000 viewers
MSNBC – 300,000 viewers
CNBC – 291,000 viewers
HLN – 241,000 viewers
P2+ Prime Time
FNC – 1,931,000 viewers
CNN – 756,000 viewers
MSNBC- 631,000 viewers
CNBC –322,000 viewers
HLN – 470,000 viewers
25-54 Total Day
FNC – 263,000 viewers
CNN – 129,000 viewers
MSNBC – 108,000 viewers
CNBC – 88,000 viewers
HLN- 102,000 viewers
25-54 Prime Time
FNC – 471,000 viewers
CNN – 212,000 viewers
MSNBC – 246,000 viewers
CNBC – 89,000 viewers
HLN – 168,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 872,000 viewers (302,000)
American Morning- 340,000 viewers (103,000)
Morning Joe – 202,000 viewers (73,000)
Robin & Co. – 225,000 viewers (122,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,311,000 viewers (280,000)
Lou Dobbs- 824,000 viewers (215,000)
Tucker Carlson- 233,000 viewers (73,000)
Mad Money - 267,000 viewers (73,000)
Prime News- 236,000 viewers (64,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,403,000 viewers (289,000)
Situation Room – 629,000 viewers (165,000)
Hardball– 434,000 viewers (109,000)
Kudlow & Company- 260,000 viewers (68,000)
Glenn Beck – 393,000 viewers (178,000)
8PM - P2+ (25-54)
O’Reilly Factor- 2,723,000 viewers (540,000) LSD: 2,754,000 viewers (551,000)
CNN Special Investigations Unit– 816,000 viewers (230,000) LSD: 822,000 viewers (230,000)
Countdown w/ Olbermann- 793,000 viewers (273,000) LSD: 835,000 viewers (307,000)
Fast Money- 220,000 viewers (100,000) LSD: 220,000 viewers (100,000)
Nancy Grace – 539,000 viewers (196,000) LSD: 539,000 viewers (196,000)
9 PM - P2+ (25-54)
Hannity & Colmes- 1,679,000 viewers (480,000)
Larry King Live- 843,000 viewers (235,000)
Live w/Dan Abrams- 453,000 viewers (136,000)
Deal or No Deal- 591,000 viewers (124,000)
Glenn Beck – 418,000 viewers (114,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 1,390,000 viewers (392,000)
Anderson Cooper- 608,000 viewers (172,000)
MSNBC Investigates- 647,000 viewers (327,000)
Donny Deutsch- 156,000 viewers (a scratch with 42,000)
Nancy Grace – 484,000 viewers (210,000)
11 PM P2+ (25-54)
O’Reilly Factor- 1,239,000 viewers (400,000)
CNN Special Investigations Unit – 453,000 viewers (235,000)
MSNBC Special– 475,000 viewers (180,000)
Mad Money–a scratch with 118,000 viewers (a scratch with 48,000)
Showbiz Tonight – 445,000 viewers (218,000)
Strong night for Hannity and Colmes….not to mention Fox overall.
I know they just moved to the new studio and it takes time to build an audience, but Morning Joe doesn’t seem to be catching on at all. I would assume MSNBC will have a decision to make if the ratings don’t change by early next year. Imus is probably having a good laugh over getting dumped and watching what is happening now.
Comment by FishOil — November 2, 2007 @ 9:40 pm
Imus is back and his legions of fans are thrilled.
MSNBC could do the right thing and put him back where he belongs.
Ratings would soar and sponsors would benefit.
………………………………………………………………..
Comment by JAB — November 2, 2007 @ 9:58 pm
FOX and oreilly had huge numbers, while Dolbermanns #’s suck and so does he.
Comment by foxmeansbusiness — November 2, 2007 @ 10:25 pm
After all the write-ups about Laura Ingraham being the permanent guest host of The Factor, I turn on a few minutes ago to see either her or O’Reilly. Isn’t that what we’ve been led to believe?
So why on earth is John Kasich sitting there tonight? What does “permanent guest host” mean if not that she’s supposed to be there whenever O’Reilly is not? Nothing against Kasich (and I loved his Saturday program), but he’s not as entertaining as Laura and Bill. But more importantly, why did Fox bother to announce Laura in such a manner if in fact she is NOT the only Factor substitue that will be used?
Comment by Missy — November 2, 2007 @ 11:14 pm
BOR- 4, Kiethie Slobermann- 1 Was that the sound of a toilet flushing?
Comment by StephenMartin — November 2, 2007 @ 11:47 pm
#2 - I highly doubt Imus would go back to MSNBC. Olbermann trashed him as a racist after he was fired from MSNBC and Abrams justified the firing, so MSNBC burned the bridge.
Comment by FishOil — November 3, 2007 @ 12:47 am
Imus would bring ratings…and MSNBC doesn’t get those….
Comment by Nick D. — November 3, 2007 @ 8:52 am
Decent numbers for SIU.
Comment by myview — November 3, 2007 @ 10:20 am
Missy,
Ditto!
Comment by Cella — November 3, 2007 @ 11:42 am
BOR keeps getting bigger in the ratings. His numbers
are terrific. Poor KO keeps on sucking. And MSNBC celebrates his improvement. What losers.
Comment by Bob — November 3, 2007 @ 11:44 am
John Kasich just isn’t fit to host a weekday prime time program. I totally agree with you Missy & Cella. I actually want to see an interesting host.
Comment by Aaron — November 3, 2007 @ 3:26 pm
When does MSNBC give up on Olbermann?
Even the hard core looney lefties are tired of his constant complaining and Bush Derangement Syndrome. You can only listen to the whining, moaning, blaming, and bitching so long before even the hard core get sick of it.
Comment by jane — November 5, 2007 @ 9:29 am
When does MSNBC give up on Olbermann?
They’d be idiots to pull the plug. He’s their highest rated show, and his ratings are improving faster than any of their other shows. So, if the msnbc bosses are rational, he’s way down on their list of potential cuts. In fact, they should probably give him another big raise. He usually beats most of the CNN shows — in last month’s cumulative ratings, for instance (better to go by whole months to avoid day-to-day fluctuations), he beat all the CNN shows except Larry King and Lou Dobbs — and that was on the overall ratings. In the demo (which the all the networks pay a lot of attention to), he beat Dobbs. He’s also beating some of the FNC shows in the demo, for instance, for all last month, he beat Cavuto and Gibson pretty soundly in the demo, and came very close to Hume. So, if you think Olbermann’s the guy (of all the great options they have to cut!) that msnbc should cut, well, then, as Krugman has taught us to say, I have some great yellow cake from Niger I’d like to sell ya.
Comment by Gramps — November 5, 2007 @ 4:30 pm
Imus ratings are only good if you compare them to Morning Joe. Imus at his best got about 1/3 of the ratings Fox & Friends gets. Get real
Comment by Brad Strecker — November 5, 2007 @ 6:08 pm