The New York Post’s Linda Stasi writes about Rosie and MSNBC…
In Miami, her performance was all the talk. And if they can reach an agreement, that’s what MSNBC would be buying from her. Talk. No - not just the talk she’ll have with guests, but the talk she’ll generate right after she talks to guests.
It’s the kind of talk that caused civil unrest - or at least civility unrest - when she was on “The View.” The stories she generates on blogs and news sites is what makes her valuable to a channel like MSNBC which couldn’t get noticed if every other channel turned to running crop prices 24/7.
And she can deliver that to them - as long as they lawyer-up and learn to take a punch. She ain’t easy - but she does get noticed wherever she goes.
But because MSNBC can’t get out of their own way, they’ll screw it up. They’re already on their way just by talking about putting her show on prime time instead of late night where she’d shine - and where using the f-word, no matter how often it’s bleeped, won’t cause heart attacks. Primetime, aka “dead time” at MSNBC, isn’t the place for her. She’ll never last if she has to be muzzled while kids are still up.
Late night needs a funny new, politically-motivated big mouth and it needs a woman with one. Like Rosie.
How about a Rosie O’Donnell version of Red Eye?