Inside Cable News

November 7, 2007

More Rosie/MSNBC reax…

The New York Post’s Linda Stasi writes about Rosie and MSNBC…

In Miami, her performance was all the talk. And if they can reach an agreement, that’s what MSNBC would be buying from her. Talk. No - not just the talk she’ll have with guests, but the talk she’ll generate right after she talks to guests.

It’s the kind of talk that caused civil unrest - or at least civility unrest - when she was on “The View.” The stories she generates on blogs and news sites is what makes her valuable to a channel like MSNBC which couldn’t get noticed if every other channel turned to running crop prices 24/7.

And she can deliver that to them - as long as they lawyer-up and learn to take a punch. She ain’t easy - but she does get noticed wherever she goes.

But because MSNBC can’t get out of their own way, they’ll screw it up. They’re already on their way just by talking about putting her show on prime time instead of late night where she’d shine - and where using the f-word, no matter how often it’s bleeped, won’t cause heart attacks. Primetime, aka “dead time” at MSNBC, isn’t the place for her. She’ll never last if she has to be muzzled while kids are still up.

Late night needs a funny new, politically-motivated big mouth and it needs a woman with one. Like Rosie.

How about a Rosie O’Donnell version of Red Eye?

Filed under: Cable News, MSNBC - Spud

6 Comments »

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  1. “Late night needs a funny new, politically-motivated big mouth and it needs a woman with one.”
    I know, how about Hellary after Rudy takes her to the cleaners a year from now. Oh wait, you said “funny”. Forget it.

    Comment by PF — November 7, 2007 @ 11:14 am

  2. I disdain Rosie and would never watch her, but Linda Stasi makes a good point - Rosie and her brand of humor/”entertainment” or whatever would be perfect for a late night (11 p.m. ET or later) program. But not for prime time.

    Comment by Missy — November 7, 2007 @ 11:29 am

  3. We have Jon Stewart & Stephen Colbert, who do politically-tinged humor shows in the late night hours. And neither is given to diatribes or crazy 9/11 conspiracy theory talk or angry outbursts. Give me one compelling reasons why a viewer would tune into Rosie in the late-night slots as opposed to our current choices, unless it’s the “watching a train wreck” in action motive?

    Comment by Alison — November 7, 2007 @ 1:24 pm

  4. Give me one compelling reasons why a viewer would tune into Rosie in the late-night slots as opposed to our current choices, unless it’s the “watching a train wreck” in action motive?

    Alison: Completely agree.

    I find that in most of her columns, Linda Stasi doesn’t have a clue!!

    Comment by Ira — November 7, 2007 @ 2:06 pm

  5. I gotta disagree with Stasi’s review. I’m not sure viewers have the appetite for Rosie’s heaping portions of meaty liberal commentary. And I heard she’s demanding a whale of a contract, upwards of $10 million. Will Olbermann be able to stomach getting shadowed by MSNBC’s new heavy hitter?

    Comment by Buck — November 7, 2007 @ 4:17 pm

  6. Rosie will fit in perfectly.Join the leftist crowd Rosie.

    Comment by SHANE — November 7, 2007 @ 6:07 pm

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