Inside Cable News

November 17, 2007

Southern Africa to get MSNBC…

More catch-up. MSNBC announced Thursday that the network would be available in Southern Africa beginning Monday…

Beginning Monday, November 19, Southern Africa will have the ability to view America’s fastest growing news channel, MSNBC when it begins distribution on Free2View TV as its exclusive news provider.

Free2View, as the name implies, is Southern Africa’s only free to air satellite television platform; providing broadcasters and rights holders with a stable, advertising funded platform to deliver their content to the millions in the region who had been previously excluded from these global content streams.

“This expansion is integral to NBC News’ commitment to growing its business internationally,” said Steve Capus, President of NBC News. “The opportunities are limitless and as MSNBC continues to grow and thrive within the US, the timing is right for us to increase its global presence as well.”

“MSNBC – led by Keith Olberman - is witnessing double digit growth nationally and this momentum is allowing us to take advantage of these global opportunities,” said Adam Jones, Vice President and Chief Financial Officer of NBC News. “We’ve set an aggressive plan to increase the global reach of this news division and this distribution deal will insure that more people – now worldwide – will get their news from NBC News.”

MSNBC Africa, a groundbreaking joint venture between Great Media Limited and MSNBC, is set to deliver quality breaking news, thought provoking documentaries and dynamic discussion of topical events. Free2View will air MSNBC’s 4 pm to 12 am ET programming in a block that will repeat twice (live for the first airing). It will also include regular Southern Africa weather forecasts from Weather Plus.

“Television advertising revenues in South Africa exceeded over a billion US dollars last year as the region has some of the highest CPT’s in the world, a result of the dynamic created by the South African broadcast monopolies dominance of the region. Free is priced right for the viewer and will deliver a lower cost route to a virgin audience, eager to adopt this affordable home entertainment,” said Elissa Wilding, Chief Operator Officer of Great Media Limited.

Great Media Limited’s Chief Technical Officer Malcolm Ramsay commented at the launch, “When the majority of Africa lives on a dollar a day, it is unethical to have the audacity to charge for television. The days of monopolies supplying and charging the privileged few for content are over, Southern Africa now has a window to the world, that will engage, entertain and empower”

“The Free2View platform makes it possible to deliver Gordon Browns’ promise of free broadcasts of UK soccer matches to the region, the regions students will benefit from education and the regions population will now have unfettered access to global entertainment and the worlds best broadcasters like NBC/Universal. Africa is known for its wars reported on television; the time has come for television to be the catalyst of the information revolution in Southern Africa,” said Lekhetho Rakuoane, The Culture Minster in the Pan African Parliament.

Filed under: Cable News, MSNBC - Spud

10 Comments »

TrackBack: http://insidecable.blogsome.com/2007/11/17/southern-africa-to-get-msnbc/trackback/

  1. Poor South Africa :(

    Comment by Anonymous — November 18, 2007 @ 9:54 am

  2. But will they love the Doc Block?

    Comment by Goldfish — November 18, 2007 @ 11:23 am

  3. I guess MSNBC has to go somewhere for viewers.

    Comment by Cella — November 18, 2007 @ 12:06 pm

  4. Is Fox News already in South Africa servicing the still angry ex-Apartheidists?

    Comment by elmonica — November 18, 2007 @ 12:35 pm

  5. elmonica…go away

    Comment by tommyboy71 — November 18, 2007 @ 12:44 pm

  6. the three posts above elmonica indicate why perhaps she needs to stick around to prevent this place turning into a Fox fan/anti-everything-else blog.

    Comment by Mr A — November 18, 2007 @ 1:09 pm

  7. I dunno, Mr A… saying really stupid and offensive things like that is how Elmonica is gonna get her butt booted off this site.

    I agree we need more voice to the common opinion… but a bonehead hurts more than it helps.

    Get it together El… you were making progress yesterday, don’t lose it.

    Comment by ImNotBlue — November 18, 2007 @ 1:53 pm

  8. I South Africa can get MSNBC but people in NY and NJ with Verizon FIOS TV can’t? :P

    Comment by Richard W. — November 18, 2007 @ 2:27 pm

  9. I’ve got news for you:
    There’s a difference between “Southern Africa” and “South Africa.” South Africa is just a small part of Southern Africa; and it is very different from the rest of southern Africa. This piece goes back and forth, so whoever wrote it is also mixing apples and oranges.
    As someone who has actually LIVED in South Africa, I wish those putting out these releases (number crunchers who sit behind a desk in New York) would check their facts. NBC does have people in Africa,don’t they???

    Comment by erljr — November 18, 2007 @ 4:23 pm

  10. Mr. A - and I have a few guesses as to what the “A” stands for - I have been an MSNBC watcher since they went live on air. That said, I hate Doc Blocks. Having been a long-suffering MSNBC viewer who has watched the amount of live news chiseled away hour by hour, year by year, I have the right to slag on Doc Blocks. Rant over for now.

    Comment by Goldfish — November 18, 2007 @ 4:40 pm

RSS feed for comments on this post.

Leave a comment



Anti-spam measure: please retype the above text into the box provided.

Get free blog up and running in minutes with Blogsome | Theme designs available here