Silicon Alley Insider’s Michael Learmonth blogs that the National Retail Federation staged a media event today and apparently supplied its own staff as “shoppers”…
Fox dispatched a reporter to an ESPN Zone in Washington, DC, where they were lucky to find “online shopper” Peter Perweiler, who did indeed have big online shopping plans. “I’m looking at some big-ticket items this year,” he said, “so I really want to know what other people - problems they’re having with items, things of that nature.”
Good to know. What would also have been good to know: Peter is also the marketing manager at the National Retail Federation.
So the NRF stages a media event and stacks the deck with its own people. You’d think they would know that they’d get found out.
Update: An insider comments, “If anything, the NRF is at fault here for unethically planting employees to talk to the media.”