Benefits of making the WSJ.com site free?
AdWeek’s Mike Shields writes about the ramifications and benefits/pitfalls of making the Wall Street Journal website free…
Many predict Murdoch also has plans for Dow Jones’ MarketWatch. Kramer believes it’s the perfect property to kick start FoxBusiness.com, which has surprised many rivals by exceeding 2.1 million unique users in its first month (versus the 821,000 uniques at CNBC.com, relaunched a year ago). Expectations were low for the site due to Fox News’ lackluster foray into the Web. Observers have also slammed its design. But the site’s managing editor, Ray Hennessey, said FoxBusiness.com has an advantage FoxNews.com did not: It was built in conjunction with the channel. “Where things have gone wrong is there is an absolute disconnect between Web and TV presence,” he said. “We did it [right]. We’re not an afterthought.”
It’s the content STUPID!Wake up!The Old media is dying.
Comment by SHANE — November 29, 2007 @ 11:29 pm