November Numbers: CNBC…
CNBC put out a release noting its November ratings…
During November when the stock market has swung wildly, viewers tuned to CNBC, First in Business Worldwide, for fast, accurate, actionable and unbiased business news. In measured ratings, CNBC had its best November in total viewers since 2000 in Business Day and its best November in the key adults 25-54 year-old demographic since 2003. It was also CNBC’s best month in Business Day programming in total viewers since August 2002.
For November 2007, CNBC was up 42% in total viewers (286,000) in Business Day (5 AM-7 PM ET) compared with last November (201,000) and, again, the best month overall since August 2002.
CNBC was also up 22% compared with November 2006 for Business Day programming in the critical adults 25-54 demographic. It was CNBC’s best November in the adults 25-54 demo since November 2003.
During market hours (9:30 AM-4:00 PM) for November, CNBC was also up 22% versus last November in the key adults 25-54 demo with its best November since 2003.
As always, it is important to note that these are only CNBC’s measured ratings. The majority of CNBC’s affluent and well-educated audience isn’t counted by Nielsen because it neither measures out-of-home viewing nor affluent homes.All CNBC programs 6 AM to 5 PM had their best November in their time period in total viewers since at least 2001 and in adults 25-54 since 2003, including “Squawk Box,” “Squawk on the Street,” “The Call,” “Power Lunch,” “Street Signs” and “Closing Bell.”
Specifically, in total viewers, “Squawk Box” had the best month for any regular program in its time period since April 2001, “Squawk on the Street” since September 2001, “The Call” and “Power Lunch” since January 2003, “Street Signs” since August 2002 and “Closing Bell” since January 2003.
“Fast Money” had its best month ever, earning 288,000 in total viewers in its new 5 PM ET time period and improved in the fourth quarter ’07 by 63% in the new time period compared with its 8 PM ET average in the third quarter ’07. “Mad Money w/Jim Cramer” at 6 PM ET averaged 243,000 in total viewers and had its best November ever in the time period.
“Kudlow & Company” at 7 PM ET earned 231,000 in total viewers in the fourth quarter to date, up 33% from the program it replaced in the time period (“On the Money”) in the third quarter. And it was the program’s best November ever in adults 25-54.
“The Big Idea with Donny Deutsch” at 10 PM and 1 AM each had their best November ever in total viewers with 10 PM up 26% over last November and 1 AM up by 44%.
CNBC’s new weekend schedule is another bright spot with “The Suze Orman Show” showing particularly strong results. CNBC on Saturdays had its best November performance ever in total viewers with 301,000 viewers. For November, “Suze Orman Show” at 9 PM ET averaged 328,000 in total viewers, the best month ever in the time period, and an improvement of 18% over last November. “Suze Orman Show” at Midnight ET averaged 189,000 total viewers for the month of November, the best November for “Suze Orman Show” ever in the time period. It was also a 13% improvement over last November.
Echoes of CNN when FNC was launched in 1996. If I recall right, pride goeth before a fall.
Just watch out!
Comment by RGL — November 30, 2007 @ 11:54 am
I knew someone was going to post a silly commment like #1. I don’t recall CNN hitting 7 year highs in the ratings when FNC was launched. No matter how you slice it, these are solid numbers — sorry to burst your bubble.
Comment by Anonymous — November 30, 2007 @ 12:26 pm
How come CNBC posts their total viewership #’s but leaves out their demo #’s?
Anyways, it’s good CNBC is being aggressive. They know Fox is no joke. Any let up and they might drop to #2 real quick. I’m so sick of all their ads on FBN lol. An article stated that FBN’s website had 2.1 million uniques in it’s 1st month compared to CNBC’s 800,000+ which launched a year ago. That should be kind of alarming imo.
Comment by Lurker — November 30, 2007 @ 12:40 pm
Hey, Lurker. I heard Dagen say she had a blog yesterday. Well, I went to FNC’s website looking for it to no avail. I clicked on her bio link (which sent me to foxbiz) but RGL spelled her name wrong so it was a dead link. (I corrected the error and found no link on her bio page) Anyway, do you know where I can find this blog? Thanks.
Comment by Terance — November 30, 2007 @ 12:52 pm
Yea, I saw her talk about it at the end of the show. I think she was talking about what she blogged when the FBN beta site was up.
Comment by Lurker — November 30, 2007 @ 1:08 pm
Obviously Foxbiz.com was going to get a lot of hits in its first month — I’m sure 2 million of them came from CNBCers alone LOL. All kidding aside, I can bet you that this month’s TUH won’t be anywhere near last months — and the site is a joke (their “latest news” is hours old most of the time).
Comment by Anonymous — November 30, 2007 @ 1:15 pm
Lurker — I caught it right at the end. Then Liz said something like “hey everybody, Dagan has a blog.” Frankly I’m not surprised I even visited the FNC main blog page and couldn’t find it. Maybe one day those nitwits will get their act together on the web.
Comment by Terance — November 30, 2007 @ 1:51 pm
CNBC is talking about demo numbers - highest since 2003. And if you check where Foxbusiness.com is getting its traffic from, almost all of it comes from foxnews.com. So it is really not a fair comparison with CNBC.com
Comment by alex — November 30, 2007 @ 1:54 pm
^
How do you know most of it is from FNC? That site is such a mess but if it’s true then how come CNBC can’t get traffic from MSNBC.com. Isn’t that like the top news site with 3x-4x more hits then FNC?
Comment by Lurker — November 30, 2007 @ 2:06 pm
It amazes me that anyone can put any stock into these numbers. NBC Universal has been spending buttloads of cash in advertising, buttloads. ADVERTISING WORKS. Why anyone is amazed by CNBC’s 7-year record highs is beyond me. The problem for CNBC is, how long can it keep up the relentless advertising campaign? Advertising costs a ton, and cash runs out. So NBC Universal’s strategy seems to be, elevate CNBC’s numbers as much as possible at the beginning, to stem the decline from the coming FBN surge. That way, you take away from the victories of FOX which would present themselves in your declining ratings, and prevent everyone predicting your demise. It’s a good strategy, but a costly one, and one that will leave you with no network and no money if FOX survives it. If FOX continues to grow it’s households, CNBC will be in crisis. They understand this is a life-and-death battle for CNBC. It isn’t like FNC VS. CNN, where the pie’s big enough for two players. If CNBC doesn’t win this, they’ll be forced to shut down.
So cudos to CNBC for recognizing the threat, but throwing money at the problem may not make this particular problem go away. Anyone who knows Murdoch knows he’s in it for the long haul. If FBN isn’t crushed in a couple of years, it’ll mean the end of CNBC, despite all the talk to the contrary by both sides. The pie just isn’t big enough for two.
Comment by Haile Welde — November 30, 2007 @ 4:47 pm
“If CNBC doesn’t win this, they’ll be forced to shut down.”
“So NBC Universal’s strategy seems to be, elevate CNBC’s numbers as much as possible at the beginning, to stem the decline from the coming FBN surge.”
Good grief…where do you pull this garbage from?
Comment by Anonymous — November 30, 2007 @ 5:24 pm
Lurker - you can tell from comscore data.
Comment by alex — November 30, 2007 @ 5:27 pm
alex, how can you ‘tell’ from comscore data?
As Lurker points out, MSNBC.com is the most popular news site on the internet. What’s good for the goose is good for the gander, if FoxBusiness.com gets many referrals from FoxNews.com, so does CNBC.com from MSNBC.com.
But the notion that /most/ of FoxBusiness.com’s hits are from FoxNews.com? Preposterous. They cater to separate audiences, and FoxBusiness.com is legions better in design and user-friendliness than FoxNews.com. I check FoxBusiness.com all the time for business reasons, and I never go to FoxNews.com. Their website is a disaster. A real designer needs to begin with their logo, and redesign everything.
Comment by Haile Welde — November 30, 2007 @ 6:06 pm