CNBC wants to know what you think of FBN talent?
Ok this is interesting. It’s not common knowledge but networks, particularly NBC, like to do viewer surveys. In the age of the internet these surveys are sent out by email links. I’ve been on the NBC Survey for years. You can occasionally pick up some intel on what NBC is planning by taking them. For example they put out a survey asking what viewers thought about a variation of To Catch A Predator but instead of Chris Hanson catching predators it was exposing ID Thiefs and Con Men and other associated scams. This survey went out months before NBC started airing specials about those very subjects. So there’s value in plodding through those surveys (and lying through your teeth that you aren’t connected to TV somehow…heh)
The NBC Surveys are all over the map, covering everything from NBC itself to Bravo or Sci-Fi (they put out a Tin Man survey weeks before ads started appearing) or whatever NBC property they want. So far no MSNBC surveys, unfortunately. So I thought NBC was doing all the surveying for everyone under its umbrella. I was unaware that CNBC Exchange had been sending out its own viewer surveys. Until now…
These screen grabs were forwarded to ICN this evening. They were pulled off the Reportercaps Message board. They are allegedly from a viewer survey that CNBC Exchange sent out asking viewers to rate various Business News personalities from FBN and CNBC.
What’s interesting to me isn’t so much that CNBC wants to know what people think of the competition but that they’d do it via this method which is not at all very scientific.
Update: An FBN spokesperson responds, “We’re beyond flattered CNBC feels the need to know what their viewers think of our talent…..example number 252 of CNBC not being ‘worried’ about FBN.”
What about all those articles about how unconcerned CNBC is about FNC?
Uh-ohhh… somebody’s slip is showing.
Comment by ImNotBlue — December 2, 2007 @ 9:49 pm
Oohhhh those are my screencaps!! :)
Comment by Anonymous — December 2, 2007 @ 9:50 pm
Is this how they want to poach FBN talent? What if Liz Claman is rated really good? Are they going to try to poach her? LOL
Comment by Lurker — December 2, 2007 @ 11:14 pm
I don’t think this is for poaching purposes, but maybe for scheduling reasons? Like maybe they’ll put FBN favourites against CNBC favourites? Or maybe they’re just curious what people think of FBN’s talent? There were a lot of other questions too, stuff like do you think they report fairly, without bias etc. etc.
Comment by Anonymous — December 2, 2007 @ 11:30 pm
I find it interesting CNBC included FBN talent.
Comment by Terance — December 3, 2007 @ 6:51 am
So CNBC wants its viewers to switch over to FBN to watch for a while? Isn’t this dangerous - what if people switch over and get hooked?
Comment by Missy — December 3, 2007 @ 12:12 pm
Dangerous, indeed. Especially if Jenna Lee is on.
Comment by spiffo — December 3, 2007 @ 1:05 pm
Well I’m not 100% sure Missy, but a previous question on the survey was whether or not I watch FBN at all. I guess if I had answered NO (or 0%), then I might have not got the ranker for FBN talent.
Comment by Anonymous — December 3, 2007 @ 3:08 pm
Fox Biz is unwatchable… and not only cuz they are still unavailable in most areas!!
Comment by jethro klampit — December 3, 2007 @ 4:03 pm
No. You probably wouldn’t have gotten the ranker. I’ve had that happen to me where I get like 6 questions in and then suddenly it jumps to the end and thanks me for my time.
Comment by Spud — December 3, 2007 @ 4:41 pm
On a recent cnbc.com video interview with Tyler Mattheson(sp?), about her trip to China with Buffet, Becky Quick was asked, if she asked Buffet for advice on renegotiating contracts. She seem surprised at the question and her response was “it’s best to go in as a group.” Wonder if this poll has something to do with her’s(and other CNBC’ers) contract negotiations…
Comment by Anonymous — December 3, 2007 @ 7:37 pm
^That’s not me! =p
Comment by Anonymous — December 3, 2007 @ 8:33 pm
Thank You for your time Spuds.Good Job!
Comment by Shane — December 4, 2007 @ 8:52 am
HAHAHA, CNBC should have no worry about FBN. Have you watched that crap!? It is like sitting behind a granny in an Oldsmobile on the freeway, breath takingly slow/stupid. I tried, I did try. I like how they want to make it easier to understand if you are not so smart on the market, but JESUS! Anyways, this survey was to poke fun, I am sure, cause their anchors are horrible….
Comment by jake — December 5, 2007 @ 4:55 pm
Oris Watches
Comment by zengxin — August 7, 2009 @ 9:52 pm
who cares whos slip is showing..i an my friends care about the world and our lives…your too biased
Comment by michael napp — August 22, 2009 @ 11:51 am