Ok this is interesting. It’s not common knowledge but networks, particularly NBC, like to do viewer surveys. In the age of the internet these surveys are sent out by email links. I’ve been on the NBC Survey for years. You can occasionally pick up some intel on what NBC is planning by taking them. For example they put out a survey asking what viewers thought about a variation of To Catch A Predator but instead of Chris Hanson catching predators it was exposing ID Thiefs and Con Men and other associated scams. This survey went out months before NBC started airing specials about those very subjects. So there’s value in plodding through those surveys (and lying through your teeth that you aren’t connected to TV somehow…heh)
The NBC Surveys are all over the map, covering everything from NBC itself to Bravo or Sci-Fi (they put out a Tin Man survey weeks before ads started appearing) or whatever NBC property they want. So far no MSNBC surveys, unfortunately. So I thought NBC was doing all the surveying for everyone under its umbrella. I was unaware that CNBC Exchange had been sending out its own viewer surveys. Until now…
These screen grabs were forwarded to ICN this evening. They were pulled off the Reportercaps Message board. They are allegedly from a viewer survey that CNBC Exchange sent out asking viewers to rate various Business News personalities from FBN and CNBC.
What’s interesting to me isn’t so much that CNBC wants to know what people think of the competition but that they’d do it via this method which is not at all very scientific.
Update: An FBN spokesperson responds, “We’re beyond flattered CNBC feels the need to know what their viewers think of our talent…..example number 252 of CNBC not being ‘worried’ about FBN.”