Daily Live+SD Ratings for December 21,2007

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Yesterday, while noting 24/7 Wall St.’s item on CNBC applying pressure on people not to appear on FBN, Silicon Alley Insider’s Henry Blodget added an anecdote to the top of his story…

CNBC was doing a great job of ignoring Fox Business News and letting Fox’s own gaffes and “average Joe” positioning bury it. And the strategy was working: Only a month or two after FBN’s launch, we hear from a NYSE source that there’s barely a monitor in the building tuned to FBN anymore.

Only it turns out Blodget’s source was not very accurate in describing the state of FBN’s monitor penetration on the NYSE floor. A NYSE insider tells ICN, FBN is on nearly half of the screens on the trading floor – those operated by both the NYSE and individual trading booths. See for yourself…

Update: Blodget issues a correction based on this entry.

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Mark Hoffman’s memo to CNBC employees worldwide on 2007…

As 2007 draws to a close, we should all take a moment and reflect on what a great year it has been for CNBC around the world.

It is impossible to mention every accomplishment in the year ending, but for starters in Business Day in the United States alone we reported an incredible number of exclusives and “First on CNBC” interviews. We virtually owned the critical subprime-mortgage crisis and the credit crunch stories and we traveled to places around the globe, including China, Vietnam and Dubai, for major stories and interviews. We also successfully launched “Making Money Across America: The Power Lunch Road Show.” Further, CNBC co-hosted its first-ever Presidential debate with the Republican candidates and the first debate of the election cycle on economic issues.

And, our strategy to create one vertical network continues to develop in a powerful way after the markets close. From “Fast Money,” “Mad Money” and “Kudlow & Company” through “ The Big Idea with Donny Deutsch,” we’ve seen consistent program enhancements and huge measured audience growth.
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America’s Newsroom and Happening Now had a Christmas Party last night. Janice Dean blogs about it, with pics…

Senator Barack Obama appeared on Morning Joe this morning. Transcript follows…

JOE SCARBOROUGH, MSNBC ANCHOR: We’re joined now by Democratic presidential candidate Barack Obama.

Senator, thank you so much for being with us.

SEN. BARACK OBAMA (D-IL), PRESIDENTIAL CANDIDATE: Good morning, Joe. Merry Christmas.

SCARBOROUGH: Merry Christmas.

MIKA BRZEZINSKI, MSNBC ANCHOR: Merry Christmas.

SCARBOROUGH: Hey, let me just say, we want to thank you, first of all, for not torturing us with these god-awful Christmas ads.
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