Inside Cable News

December 28, 2007

Thursday’s Numbers…

Daily Live+SD Ratings for December 27, 2007

Primetime
FNC
CNN
MSNBC
HLN
CNBC

Total Day
FNC
CNN
MSNBC
HLN
CNBC

Mornings (6-9AM)
FNC
CNN
MSNBC
HLN
CNBC

P25-54
441,000
362,000
226,000
156,000
120,000

P25-54
279,000
276,000
151,000
106,000
62,000

P25-54
230,000
161,000
139,000
77,000
24,000

P2+
1,525,000
868,000
477,000
406,000
322,000

P2+
944,000
664,000
364,000
240,000
230,000

P2+
691,000
388,000
370,000
179,000
124,000

6PM
Special Report
The Situation Room
Tucker
Prime News

7PM
Fox Report
Lou Dobbs
Hardball
Glenn Beck

8PM
The O’Reilly Factor
Out in the Open
Countdown with Keith Olbermann
Nancy Grace

9PM
Hannity & Colmes
Larry King
Dan Abrams Live
Glenn Beck (R)

10PM
On the Record with Greta Van Susteren
Anderson Cooper 360
MSNBC Doc
Nancy Grace (R)

11PM
The O’Reilly Factor (R)
Anderson Cooper 360
MSNBC Doc
Showbiz Tonight

P25-54
393,000
350,000
147,000
103,000

P25-54
385,000
336,000
146,000
143,000

P25-54
459,000
328,000
296,000
232,000

P25-54
434,000
385,000
130,000
128,000

P25-54
429,000
375,000
251,000
126,000

P25-54
271,000
257,000
224,000
152,000

P2+
1,681,000
864,000
398,000
240,000

P2+
1,643,000
965,000
417,000
244,000

P2+
1,995,000
802,000
723,000
588,000

P2+
1,366,000
982,000
316,000
318,000

P2+
1,215,000
821,000
293,000
345,000

P2+
899,000
516,000
378,000
364,000

Filed under: Cable News, Ratings - Spud

18 Comments »

TrackBack: http://insidecable.blogsome.com/2007/12/28/thursdays-numbers-71/trackback/

  1. I said in an earlier post, that the 8pm hour for Thursday would be interesting, because of: O’Reilly being absent, Olbermann returning, and CNN putting Wolf on late. Here are the changes from Wednesday night to Thursday:

    Factor: +168 (+88)
    Situation Room (Special): +293 (+151)
    Countdown: +133 (+100)
    Nancy Grace: -43 (-58)

    But sadly… not as interesting as I was hoping for. Everyone went up (except for Nancy Grace)… and I guess the big winner would be special Situation Room which jumped up quite a lot. But nothing too dramatic. Oh well.

    The only thing I would point to, is MSNBC during the 9pm hour. H&C and Larry King were able to keep a bunch of people, having pretty good numbers for this time of the year. MSNBC, on the other hand, even with major breaking news, fell like stone… getting beat in total numbers by a repeat of Glenn Beck!

    Although… I could have sworn that when I flipped over to MSNBC last night they were in a Doc, not live with Dan… although that could just be the cold meds talking. Either way, they really can’t be happy with numbers like that.

    Comment by ImNotBlue — December 28, 2007 @ 9:50 pm

  2. No IMB…unfortunately you’re right. MSNBC was airing a doc at 9pm — shocking! Absolutely shocking, I say!

    The fact that the total day demo for Fox and CNN suggests (I think) that during the daytime hours, CNN must have beat Fox quite nicely during the breaking news (not surprising).

    As for Wolf, we had toooooo much of him yesterday!! 4-6pm, plus the 8 and 9pm hours. Eek!

    Comment by Anonymous — December 28, 2007 @ 9:54 pm

  3. For such a big news story I find the numbers on the low side but I guess the holidays come into play there.

    Comment by myview — December 28, 2007 @ 10:00 pm

  4. Yes, and AC360 at llPM was in fact a CNN Special Investigation with Nic Robertson on Pakistan. The repeat of 360 did not air.

    Comment by TV Colleague — December 28, 2007 @ 10:05 pm

  5. I agree that the numbers actually seem quite ordinary for such a big news story. A lot of people are on vacation, so maybe some of them had already been watching all day (I know I had been!) and hit overload by prime time…..

    Comment by Laurel — December 28, 2007 @ 11:44 pm

  6. Blue & myview: There was an item at TVNewser (I think) that Dan Abrams was on vacation so MSNBC chose a doc over a substitute host.

    Comment by Ira — December 28, 2007 @ 11:53 pm

  7. Ira, it’s decisions like that, that make me shake my head and wonder what they were thinking.

    IMO, just not a good decision.

    Comment by ImNotBlue — December 29, 2007 @ 12:15 am

  8. Who does MSNBC have to fill in for Dan anyway? David Shuster? Bill Wolff? Shuster already works like 23 hours a day for them since he is one all the time.

    Comment by Aaron — December 29, 2007 @ 1:04 am

  9. I know I have been targeted here for being an Olbermann basher, but I wonder how his acolytes will spin him finishing 3rd on a big news night. And to think he could have pulled in more blue bloggers if only he had done what Kos and Huffpo had done and blamed the Pakistan story on Bush.

    Comment by eddiebear — December 29, 2007 @ 3:33 am

  10. Lovely Lisa Daniels used to fill in for Abrams! But, I think she’s been been poached by NBC and might still be on maternity leave?

    Comment by Terance — December 29, 2007 @ 7:20 am

  11. Doc Bloc or not, Abrams loses half his lead in audience every nite. His show is unwatchable. His bobbing head and his phony hand movements would turn anybody off. To think this moron was once PMSNBCs GM is laughable.

    Comment by Jaguar — December 29, 2007 @ 10:56 am

  12. It was great that Greta came in from her vacation on Thursday to speak about and air her interview w/Mrs. Bhutto, even devoting the entire hour to her life and death. But on Friday? Back to a guest host (Catherine Herridge), and to Stacey Peterson, what else! What a contrast.

    Comment by Missy — December 29, 2007 @ 1:15 pm

  13. I was thrilled to see AC doing his show live from Pakistan last night…kudos to him! He’ll be doing another live broadcast tonight at 8pm (hope a few people get a chance to watch against that little known football game tonite LOL).

    Comment by Anonymous — December 29, 2007 @ 1:20 pm

  14. Ditto, Missy.
    I just never watch Greta anymore.

    Comment by Cella — December 29, 2007 @ 2:01 pm

  15. Aaron: I have to give David Shuster credit for a much better interview with Ron Paul on Thurday than Terry Keenan, who was subbing for Neil Cavuto.

    When Paul basically blamed the Bush Administration for the death of Bhutto, Shuster, who was filling in for Tucker, pressed Paul for a detailed explanation. OTOH Keenan was basically tongue-tied.

    Comment by Ira — December 29, 2007 @ 2:57 pm

  16. I saw the Keenan interview with Paul. It was horrible.

    I was just watching the end of FNL and that Friel fool was on doing the newsbreak before Beltway Boys. She kept looking at the papers, stopping in mid-sentence, not looking at the camera, when is Fox going to fire this dumb idiot? Or, the better question (not meant to sound sexist) who is she sleeping with in Fox management?

    Comment by Aaron — December 29, 2007 @ 3:04 pm

  17. Ok Ok Aaron you don’t like Friel drop it.

    Comment by Kirk G — December 29, 2007 @ 3:13 pm

  18. Kirk, I just said what we are all thinking.

    Comment by Aaron — December 29, 2007 @ 3:54 pm

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