He said it: Update…
Following up on this from earlier this morning, FBN executives were laughing at Ratigan’s comments today and asked, “Doesn’t he need ratings first in order to ‘destroy’ FBN?”
Below is ratings chart provided by FBN which shows that Fast Money is pulling in a lower Demo number than Kudlow & Company, the previous holder of that time slot, did last year. It also shows Fast Money losing its lead-in from Closing Bell.
Update: A CNBC Spokesperson responds, “‘Fast Money’ is the fastest growing program in cable news. It was up 67% in the demo of adults 25-54 and up 43% in total viewers in 2007. And we’re excited for an even better 2008 with Dylan Ratigan and the ‘Fast Money’.”
I don’t understand how Fox can be laughing at CNBC’s ratings when they average SIX THOUSAND VIEWERS.
And I wouldn’t be taking these ratings at face value…don’t forget FM airs at 5pm AND 8pm, while K&C only aired (and still airs) once. According to CNBC’s releases, FM had its best performance in the 8pm timeslot despite the 5pm airing. Spin away, Fox!
Comment by Anonymous — January 16, 2008 @ 1:02 pm
Does anyone else get a laugh out of picturing these ‘network executives’ sitting around producing powerpoint slides to prove how wonderful they are?
Comment by Arthur — January 16, 2008 @ 1:11 pm
Fast Money sucks. They lost two of the best guys there. That guy with that great hair lol, Tim Strazzini and Eric Bolling who was the presence of the show.
Comment by Lurker — January 16, 2008 @ 1:13 pm
Arthur, the slides are pretty blah but I always get a kick out of the pics they use…
Comment by Anonymous — January 16, 2008 @ 1:19 pm
Dylan Ratigan is lame.
Comment by Terance — January 16, 2008 @ 1:23 pm
the slides are pretty blah but I always get a kick out of the pics they use…
And for this, they went to B-school? They remind me of catty fifteen-year-olds on MySpace.
Comment by Arthur — January 16, 2008 @ 2:18 pm
Some spokeperson probably gave some #’s to a powerpoint/graphic artist guy working there and told him to whip something up. Bam, a 5 minute job to piss off CNBC.
Comment by Lurker — January 16, 2008 @ 4:10 pm
Hmmm… I have a wild prediction
Isn’t Eric Bolling’s non-compete up soon? Happy Hour was probably one of the hits Fox was counting on based on all the things they’ve said in the past about the show but when the leaked ratings came out that Magee guy said some of the bright spots were Liz and Dave, Alexis’ new show at 9, Dave Ramsey and somewhat Cavuto at 6.
No mention of Happy Hour at all. Poor #’s? Maybe Fox will have a new show headed up by Bolling that is similar to Fast Money and put it head to head with it at 5. Bolling was by far the fan favorite on that show.
Drop David Asman’s show at 7, 4 hours of him is too much and put Happy Hour at the new 7 timeslot.
Comment by Lurker — January 16, 2008 @ 4:35 pm
Hey Lurker — I’ve noticed Asman always tries to bring politics into the equation.. Do you agree? I think he needs to get his airtime cut back to one hour a day max.
Comment by Terance — January 16, 2008 @ 6:17 pm
I thought Lurker doesn’t get FBN…
As for Asman, I really don’t like him too much…personally I can do without him.
Comment by Anonymous — January 16, 2008 @ 6:22 pm
Who said any of us went to B-School?
Comment by Al Dugan — January 16, 2008 @ 6:33 pm
FBN sucks, Dylan Ratigan is lame, stupid, and sucks. FBN need s a major talent shake up if it wants to get to even 20,000 viewers.
Comment by Aaron — January 16, 2008 @ 6:35 pm
Huh? I got FBN on the 1st day. TWC NYC. As for Asman and politics. Well yea the 2-5 show has alot of those segments and they mix it with business angles.
I prefer less of it but I can hack it. As for cutting his air time? Since I agree with his politics I like the guy but I would drop his 7 pm show. Him and Liz have a nice chemistry going BUT I think I like Cheryl Casone paired up with Liz better. There are tons of guys as panelists that missing a male co-anchor wouldn’t hurt the male/female dynamics that are needed in a show.
Comment by Lurker — January 16, 2008 @ 6:47 pm
Lurker, I don’t like how Asman always seems to have a goofy smug grin on his face.. I might agree with some of his politics too. But, I’m not on a biz channel for that crap. Btw, did you see him lose total control today? There was something like four people yelling at each other and it took him a while to get things under control.
Comment by Terance — January 16, 2008 @ 7:22 pm
Hahaha, you always get that when Peter Schiff and Mike Norman is in the house.
Oh yea, You were talking about FBN blogs awhile back?
I found Cheryl Casone’s by accident
Seems they might all be blogging but they’re not setup yet except maybe Cheryl? Her’s is probably not suppose to be live yet? cause you can’t find her blog going through the site.
http://casone.blogs.foxbusiness.com
Comment by Lurker — January 16, 2008 @ 7:39 pm
FBN need s a major talent shake up if it wants to get to even 20,000 viewers
Aaron: What FBN needs is to get into more homes. As has been discussed here (and obviously ignored by you), until they broke the Comcast glass ceiling last week, they were probably in less than 10 million homes, about 10% of the CNBC reach.
Lurker: Actually, I like “Happy Hour.” Sure it needs some work but it has definite potential.
Otherwise, I find it tough getting used to the slower pace and longer segments than what FNC offers.
Comment by Ira — January 16, 2008 @ 7:45 pm
Thanks, Lurker. Btw, that picture of Cavuto on the right hand side looks like one of those “shots” FNC/FBN include when providing ratings charts/graphs for other channels. Let me know if you find any other blogs. I would be interested in Dagyn, Shibani or Jenna.
Comment by Terance — January 16, 2008 @ 8:10 pm
This “Oh, I’m so shocked a new network (FBN) has 6,000 viewers!” is extremely disingenuous.
1) That’s around the ratings FOX News was getting at the end of it’s first year! It’s only been a few weeks for FBN.
2) On top of that, FBN has a far smaller niche audience to draw from than did FOX News.
3) As Ira stated, they have a tiny percentage of CNBC’s distribution at this stage. That will expand exponentially over the years, also helped by News Corp.’s acquisition of The Wall Street Journal, Barron’s, MarketWatch, etc.
4) FOX News _ALREADY_ has the 5 top rated business shows on cable! How convenient for those ultra-liberal reporters to poo-poo FBN’s ratings, and conveniently ‘forget’ to mention this in their reporting.
5) FOX executives have shown with FNC that their strategy is in evolving things to perfection, not pre-perfecting shows before putting them on the air.
So I hope someone is saving all these articles and posts trashing FBN, because in a couple of years, they’ll ALL change their tune to blaming it’s high ratings on “low-IQ business viewers”, or “conservative moneymen” watching religiously, or FBN “taking the easy route” and stoop to people’s base natures and using sex to sell business news by flaunting all the ‘come-hitherly women’.
Comment by Haile Welde — January 16, 2008 @ 8:56 pm
#16 Ira. They will need a sizable potential audience and a talent shakeup. Let’s face it Liz Claman is a good start but Dave Ramsey is as exciting as starting at the floor in the elevator for 6 hours. Asman is boring and cheesy. Happy Hour does have potential. Also, I am not a fan of Glick/Barnes but a Barnes-less MFB has more potential than MFB w/ him.
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