No matter what the programs or the anchors, the Fox Business Network numbers can not and will not improve until they get into more homes. Period, end of story.

BTW, later today I’ll be posting a blog piece about FBN both on my site and Chronwatch. Check it out!

This “Oh, I’m so shocked a new network (FBN) has 6,000 viewers!” is extremely disingenuous.

1) That’s around the ratings FOX News was getting at the end of it’s first year! It’s only been a few weeks for FBN.

2) On top of that, FBN has a far smaller niche audience to draw from than did FOX News.

3) As Ira stated, they have a tiny percentage of CNBC’s distribution at this stage. That will expand exponentially over the years, also helped by News Corp.’s acquisition of The Wall Street Journal, Barron’s, MarketWatch, etc.

4) FOX News _ALREADY_ has the 5 top rated business shows on cable! How convenient for those ultra-liberal reporters to poo-poo FBN’s ratings, and conveniently ‘forget’ to mention this in their reporting.

5) FOX executives have shown with FNC that their strategy is in evolving things to perfection, not pre-perfecting shows before putting them on the air.

So I hope someone is saving all these articles and posts trashing FBN, because in a couple of years, they’ll ALL change their tune to blaming it’s high ratings on “low-IQ business viewers”, or “conservative moneymen” watching religiously, or FBN “taking the easy route” and stoop to people’s base natures and using sex to sell business news by flaunting all the ‘come-hitherly women’.