Inside Cable News

January 23, 2008

Bloomberg announces Ethanol special…

Bloomberg TV will air a half hour special hosted by Mike Schneider on Ethanol. “Deadly Brew: The Human Toll of Ethanol” will air on Thursday at 7pm and 9pm ET…

Brazil - the world’s largest ethanol exporter - is in the midst of a bio-fuel boom. Yet as the riches pile up, conditions grow worse for many of the sugar cane workers. Over 3 years, cane harvesters have suffered 82,000 injuries and more than 300 deaths. A BLOOMBERG TELEVISION® half-hour primetime special report, which airs this Thursday, documents the abuses endured by Brazil’s army of migrant workers who harvest the sugar cane that is turned into ethanol.

Hosted by anchor Mike Schneider, the special report, titled “Deadly Brew: The Human Toll of Ethanol,” will take BLOOMBERG TELEVISION viewers to the sugar cane fields of Brazil. There they’ll meet a group of workers jailed for more than a month because they went on strike against an ethanol mill; a former sugar cane cutter-turned union leader, Carlita da Costa, who’s fighting for basic rights for her 1,500 union members; and a Brazil Labor Ministry prosecutor.

“Deadly Brew: The Human Toll of Ethanol,” will air in the US on Thursday, January 24th at 7:00PM, 9:00PM and 11:00PM ET, Friday, January 25th at 11PM ET and Saturday, January 26th at 8:30AM ET. The special will air in the UK, Asia and Brazil on Friday, January 25th at 11:00 ET with repeats throughout the weekend.

Filed under: Cable News, Bloomberg - Spud

1 Comment »

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  1. I applaud Bloomberg’s efforts at exposing this important issue… although, I must admit that I’d rather see “Deadly Brew: The Human Toll of The Iraq War.”

    Comment by Paco — January 23, 2008 @ 10:14 am

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