CNBC programs down in the Demo year to year January…
Here is a chart showing CNBC programming from 9am - 7pm was down in the 25-54 Demo year to year in January.
(numbers are Live)
January 29, 2008
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Fox spin machine strikes again with their ugly graphs!
But seriously, it’s kinda weird how their demo is down so much but their total viewership is booming. I was thinking that with all the changes and fresher, faster coverage the network has implemented that the younger crowd might be interested — but instead the exact opposite has happened.
Regardless, I’d love to see a demo breakdown of Fox Biz’s programs — if they have a 6k average TOTAL viewership, is the demo measuring in the 100s of viewers?
Comment by Anonymous — January 29, 2008 @ 7:48 pm
Fox is taking business from CNBC, its gonna be slow at first but give it time. And remember FBN is in something like 30 million homes, CNBC un 100+ million.
The Fox bashers will bash FBN and say its never gonna do anything, the same thing the experts said about FNC in 1996 and look at how stupid those “experts” look today.
Comment by foxmeansbusiness — January 29, 2008 @ 7:55 pm
When will official ratings come in for FBN?
Comment by thegreatwhitesouth — January 29, 2008 @ 8:00 pm
From what you see on the chart is that previous watchers of CNBC during those hours are getting their news from other sources Like RSS feeds and Podcasts, also whoever is left is watching it on a brokerage television.
Comment by Rand — January 29, 2008 @ 8:05 pm
#2…Fox Biz has 18k viewers at it’s PEAK…it is not taking away a measurable number of viewers from them.
Comment by Anonymous — January 29, 2008 @ 8:08 pm
Dave Ramsay had 27K viewers. Plus a week or two ago FBN went live in alot of big cities. It’s viewership will slowly grow.
FBN is like a cancer, If CNBC doesn’t kill it now, It’ll just grow and grow until it kills off CNBC lol.
Comment by Lurker — January 29, 2008 @ 8:23 pm
#2 Give it time but as of today CNBC is the leader by far. But just remember 1996 and what they said about FNC,
Comment by foxmeansbusiness — January 29, 2008 @ 9:12 pm
I hate these Kevin Magee made graphs. Dave Ramsey considers 27k viewers huge. I wonder if that guy can do the math to see how much CNBC’s demo beats his total viewers.
Comment by Aaron — January 29, 2008 @ 9:37 pm
Nobody questions the hard facts illustrated in the graphs. This graph shows a possible trend or at least a change. The question is what is behind this? Is it because the whole market is down or is CNBC loosing share? Then the question is why? The Fox haters fretting about its mere disclosure is revealing allot of insecurity and makes me LOL.
Comment by Steve L — January 30, 2008 @ 9:23 am