TV Guide’s Cheers & Jeers writes about Morning Joe…
Cheers to Morning Joe for becoming a must-have fix for political junkies. Ex-congressman Joe Scarborough seemed like a poor man’s Bill O’Reilly on his old prime-time MSNBC show, Scarborough Country. When the cable net moved him to the morning shift, it seemed like a desperate stopgap in the wake of Don Imus’ sudden ouster. Then a funny thing happened: Scarborough lightened up. He traded his suits and ties for fleece pullovers and surrounded himself with appealing sidekicks like Mika Brzezinski and Willie Geist. As the presidential campaign has raged on, they’ve talked about — and with — the candidates in a relaxed yet informative fashion. Scarborough’s become the anti-Chris Matthews: Think of Morning Joe as Softball. And his team’s hitting it out of the park.
Unfortunately it hasn’t translated into a boost in the ratings much, if at all. Morning Joe continues to perform well off Imus in the Morning’s levels from the same time the previous year, despite all the politics going on with the primaries and debates.
P 2+ (Live+SD)
Jan. 2007 – 356,000
Jan. 2008 – 269,000
P 25-54 (Live+SD)
Jan. 2007 – 141,000
Jan. 2008 – 95,000
Additionally, in January Morning Joe came in behind HLN’s Morning Express with Robin Meade which had 97,000 in the Demo.