Inside CNBC’s ratings…
Silicon Alley Insider’s Michael Learmonth writes about CNBC’s ratings…
But the numbers were a mixed picture. In total viewers, CNBC was up 28% in January (302,000) from a year ago (236,000). But CNBC’s advertisers only care about the 25-54 demographic, and in that demo CNBC was down double-digits across the board, which hits the network’s bottom line.
The theory that market turmoil brings viewers has a flipside: depressed investors turn off the coverage when things get bad. Another theory: Political coverage could be siphoning off CNBC’s adult viewers. We’ll look at FNC, CNN and MSNBC numbers for January to see if that could be the case.
