Super Tuesday: MSNBC unveils new technology…
MSNBC unveiled some new graphics technology as part of its Super Tuesday coverage. I only caught the tail end of Lester Holt’s segment but it involves real time VR style technology that is locked in place in 3D space but will change size/angle on the screen depending on the orientation, position, and movement of the camera. I had been hearing noises going back to the middle of last year that NBC was looking to integrate VR type technology into MSNBC’s broadcasts when the network moved to 30 Rock. It appears we’re seeing the initial implementation of that technology tonight. I say “initial implementation” because what I heard they were planning is far more intricate and complex in terms of VR than what we’re seeing right now. But that’s a subject for another day.
BTW, MSNBC is streaming live tonight on MSNBC.com…
It looks stunning - and I’m scratching my head trying to figure out how they did it.
Comment by Don — February 5, 2008 @ 8:46 pm
I once saw a promotional video from one of the companies that produces the digital markers during football games (the yellow line), as well as a bunch of other sports.
Based on the pictures above, I wouldn’t be surprised if it was the same company, or at least similar technology.
Comment by ImNotBlue — February 5, 2008 @ 9:27 pm
Compared to the whole “Anderson Chart,” if we wanted to dub the other thing that, this just works overall. Compared to the previous presentation up above in the studio, which made use of a shot location rarely used, it just seemed to present it better and didn’t distract the eyes as much as it does when they had the pillars moving behind the information.
Comment by Chris — February 5, 2008 @ 11:39 pm
its still PMSNBC. ..new graphics or not
Comment by media guy — February 6, 2008 @ 7:51 am
Good Job!
Comment by Isdito — April 4, 2008 @ 3:43 am