Inside Cable News

February 6, 2008

Tuesday’s Numbers…

I have expanded the ratings to go to 1am since everybody was live at the time…

Daily Live+SD Ratings for February 5, 2008

Primetime
FNC
CNN
MSNBC
HLN
CNBC

Total Day
FNC
CNN
MSNBC
HLN
CNBC

Mornings (6-9AM)
FNC
CNN
MSNBC
HLN
CNBC

P25-54
1,094,000
1,526,000
1,029,000
241,000
102,000

P25-54
457,000
557,000
351,000
130,000
68,000

P25-54
302,000
135,000
75,000
123,000
46,000

P2+
3,493,000
3,646,000
2,118,000
575,000
374,000

P2+
1,419,000
1,384,000
788,000
282,000
275,000

P2+
801,000
351,000
277,000
214,000
149,000

6PM
You Decide 08
The Situation Room
Super Tuesday MSNBC
Prime News

7PM
Fox Report
The O’Reilly Factor (7:30)
CNN Election Center
Super Tuesday MSNBC
Glenn Beck

8PM
You Decide 08 (7:55)
CNN Election Center
Super Tuesday MSNBC
Nancy Grace

9PM
You Decide 08
CNN Election Center
Super Tuesday MSNBC
Glenn Beck (R)

10PM
You Decide 08
CNN Election Center
Super Tuesday MSNBC
Super Tuesday MSNBC (10:08)
Super Tuesday MSNBC (10:31)
Super Tuesday MSNBC (10:51)
Nancy Grace (R)

11PM
You Decide 08
CNN Election Center
Super Tuesday MSNBC (11:02)
Super Tuesday MSNBC (11:44)
Showbiz Tonight

12AM
You Decide 08
CNN Election Center
Super Tuesday MSNBC (12:05)
Glenn Beck (R)

1AM
You Decide 08
CNN Election Center
Super Tuesday MSNBC
Nancy Grace (R)

P25-54
492,000
423,000
317,000
145,000

P25-54
497,000
655,000
904,000
633,000
207,000

P25-54
960,000
1,329,000
951,000
300,000

P25-54
1,043,000
1,561,000
1,123,000
173,000

P25-54
1,277,000
1,688,000
993,000
1,036,000
943,000
1,130,00
265,000

P25-54
1,025,000
1,897,000
930,000
965,000
126,000

P25-54
797,000
1,519,000
801,000
153,000

P25-54
407,000
896,000
463,000
164,000

P2+
1,949,000
1,292,000
852,000
282,000

P2+
2,044,000
2,474,000
2,295,000
1,439,000
412,000

P2+
3,341,000
3,231,000
2,024,000
757,000

P2+
3,431,000
3,851,000
2,268,000
375,000

P2+
3,695,000
3,858,000
2,057,000
2,091,000
1,911,000
2,225,000
632,000

P2+
2,432,000
4,021,000
2,003,000
1,977,000
331,000

P25-54
1,617,000
3,083,000
1,577,000
291,000

P25-54
936,000
1,792,000
810,000
321,000

Filed under: Cable News, Ratings - Spud

21 Comments »

TrackBack: http://insidecable.blogsome.com/2008/02/06/wednesdays-numbers-87/trackback/

  1. It’s Tuesday’s Numbers!

    Comment by ira — February 6, 2008 @ 7:55 pm

  2. Before unintelligent commentary attributes CNN’s numbers to superior coverage, the truth needs to be reiterated: CNN has always done better during times when viewers who don’t normally watch news are tuning in for some important event (911 attack, election time, etc).

    The reason is simple: Brand awareness. Holding a cable news monopoly for 20 years buys you this advantage, as do all the positive articles about CNN (and conversely negative about FNC) from a predominantly liberal print media. When viewers stay tuned for longer periods, they gravitate heavily toward Fox.

    I’ve seen CNN try to use these rare times when their ratings spike to claim that more people watch CNN than do Fox, which couldn’t be more dishonest. They’ve gone as far as labelling State of the Union Address (or another somesuch event) as “Anderson Cooper 360″ just to claim 360 has better ratings than Fox. They conveniently leave out the fact the show was nothing more than the State of the Union Address.

    I always think, if any cable network is willing to distort it’s ratings to mislead the public, it’s willing to distort the news to mislead the public.

    Comment by Haile Welde — February 6, 2008 @ 8:54 pm

  3. Yeah. Tuesday. I was half awake when I posted that. Now I’m 3/4 awake…

    Comment by Spud — February 6, 2008 @ 9:37 pm

  4. CNN has one good nite and they act like they are the champions of cable news…consistency is what counts…something else, from someone who enjoys watching news…this whole 24-54 thing kills me…like people 55 and up don’t watch the ads or spend money??…the whole numbers are much more impressive and i believe truly speak to the value of the show and the cable channel, not the ONLY the 25-54 #’s…FOX NEWS takes it almost everyday, every hour in every catogory…

    Comment by marcia — February 6, 2008 @ 9:45 pm

  5. Haile, to be fair, CNN never promotes “Anderson Cooper” or “Larry King” as the #1 programs at 9pm or 10pm…the on-air ads specifically say “#1 at 9pm, #1 at 10pm” — and that is true. So where’s the distortion in that?

    Regardless, I’m really surprised to see that MSNBC and Fox were SO close in the demo! At 9pm, MSNBC flat out beat Fox…when has that happened before? I liked CNN’s coverage the best though — some feel the data they present on the “wall” is excessive, but many of us don’t need the relatively slow pace that Fox uses with presenting the data. Frankly, the more graphs, the better!

    Comment by Anonymous — February 6, 2008 @ 9:49 pm

  6. I watched FNC from 7:30 to just after 1:00 last night.
    The fact that MSNBC beat FNC in the demo at 9:00, midnight, and 1:00 only gives the Fox haters fodder. Case in point, tonight, Olbermann used that to bash FNC and BOR (what a shock).

    Comment by Mike Chimeri — February 6, 2008 @ 10:02 pm

  7. Anonymous, to cite a recent example, CNN sent out a press release claiming Anderson Cooper 360 had more viewers in January than On the Record. Even you admitted that was misleading. Here’s what you said:
    (Click on my name for the URL.)

    Yeah I kinda figured they used the 360 bug so they could count the primary election coverage as part of 360’s monthly ratings — interesting tactic I guess. Maybe Fox, if they have the time, can put out one of their pretty bar graphs showing us the “true” 10pm ratings LOL
    Comment by Anonymous — January 30, 2008 @ 4:41 pm

    Comment by Haile Welde — February 6, 2008 @ 10:13 pm

  8. Well ya got me there HW…but that was before I saw the promos they were airing on CNN — they don’t mention LKL or 360 anywhere, just the time periods. Crunching the #s, CNN did win at 9 and 10pm, so I guess the press release could have been worded more clearly.

    Comment by Anonymous — February 6, 2008 @ 10:21 pm

  9. I bet that mistake was MSNBC beating Fox Spud.
    http://insidecable.blogsome.com/2008/02/06/nielsen-botches-super-tuesday-numbers/#comments

    Comment by Aaron — February 6, 2008 @ 10:26 pm

  10. Perhaps, Aaron, but I’m doubting that. I expect MSNBC to do well during these rare events, when some non-news viewers are blindly searching for news channels to see if the person they voted for is winning. They’ll pick any channel indiscriminately, unless the CNN brand sticks in their head. Many don’t know any better.

    And to give MSNBC some credit, its best coverage is probably during these rare times, if only because it’s a time for counting down the numbers, not counting down the “worst people in the world”.

    Comment by Haile Welde — February 6, 2008 @ 10:40 pm

  11. Haile: I think you know we are on the same side of the political spectrum so don’t jump all over me for this observation:

    I thought Fox spent far too much time with the Republican contests, especially early in the evening and it may have cost them in the ratings from 9pm to conclusion. If memory serves correct, when Obama was called the winner in Missouri, a graphic was placed on the screen but it didn’t warrant a verbal call or a discussion.

    From a strictly news viewpoint, that Obama is virtually running even with Hillary is a more compelling news story that what has become a shambles of the Republican race.

    Comment by ira — February 6, 2008 @ 11:36 pm

  12. I’d never jump on you, ira ;) But don’t assume I’m on your side politically. I’m an independent.

    I’d be first to point out that Fox generally gives Republicans a little more time, to cover stories the rest of the media fail to, but in this case I can account for the disparity.

    It’s a 3 man race on the Republican side, and there’s a deep contrast between each candidate, which means there’s a lot more to report on. You’ve got a moderate troublemaker often at odds with the base, you’ve got an establishment conservative buying himself the election, and you’ve got a no-name class-warfare conservative with shocking popularity. In contrast, Clinton and Obama agree on almost every issue, so much so that they’re reduced to making their distinction who was first to attack the Iraq war. Once you’ve told that story a thousand times, it gets old.

    But I saw Fox cutting away from McCain’s speech, and gave Obama a very disproportionate amount of time when he spoke. Then the panel lavished praises on him, and showed clips of a woman crying behind him, and commented on how touching it is to see, and how the Republicans have no candidate with half of his ability to inspire people. I thought they were very fair last night, and their coverage was entertaining.

    I’ve noticed you always make intelligent commentary, ira, but I really don’t buy that Fox’s coverage had anything to do with CNN and MSNBC’s unusual numbers last night. There’s a pattern of this happening whenever non-regular viewers channel-surf for news.

    Comment by Haile Welde — February 7, 2008 @ 12:03 am

  13. The pictures that CNN are using in their commercials to promote the #1 at 9 and #1 at 10 are Larry King with the tag line #1 at 9 and a picture of Anderson Cooper with the tag line #1 at 10, they are insinuating that those shows brought those numbers. If they want to, they could show pictures of the caucuses, primaries and debates. At least it would be more truthful. You need to stop splitting hairs.

    Comment by Anon — February 7, 2008 @ 5:27 am

  14. “I’m an independent.”

    Now, where have I heard that line before? Oh right, out of MY mouth!

    Haile — You exclusively defend FNC & FBN every chance ya get. So, save the “funny” and admit you work for the corporation!

    Comment by Terance — February 7, 2008 @ 7:26 am

  15. I do think people who don’t normally watch cable news probably tune to Cnn, just because it’s the one everybody has heard of. But in addition to that, I believe the fact that so many Democrats are enthused and involved in voting this year, they are much more likely to tune in Cnn for their political coverage than FOX. I don’t think their larger numbers necessarily reflects a judgement on the part of viewers that their coverage is any better. Brand recognition and exposure. Cnn has been around forever it seems, and people remember seeing their parents watching it when there was no other alternative.

    Comment by california dreamin — February 7, 2008 @ 8:15 am

  16. Terance — So anyone who calls CNN out on misleading the public about its ratings MUST work for FOX? We see your logic. I guess I should start praising Olbermann on his “stellar” ratings and wonderful bubbly personality to convince partisan “we hate bush” “we hate FOX” “we hate America” one-string-guitars like you of my objectivity.

    Comment by Haile Welde — February 7, 2008 @ 9:39 am

  17. “So anyone who calls CNN out on misleading the public about its ratings MUST work for FOX?”

    Nah, I tend to stick with those like you who solely defend FNC & FBN that might work for the corporation. Btw, you can rip CNN all ya want and even talk about KO till ya turn blue. But ya should know, I don’t watch KO and could care less about him.

    Comment by Terance — February 7, 2008 @ 9:49 am

  18. “I am independent”

    my azz.

    Comment by elmonica — February 7, 2008 @ 2:29 pm

  19. I’m an independent. Stop the shooting the bull Haile.
    It’s a 3 man race on the Republican side, and there’s a deep contrast between each candidate
    There was no 3rd person. Huckabee was kicked out of the news cycle by Romney and McCain. Now that Romney is out Huck may get back in but I doubt it.
    But I saw Fox cutting away from McCain’s speech, and gave Obama a very disproportionate amount of time when he spoke.Fox maybe should have gave equal time, but Obama brings in viewers. He is young, looks good enough for TV, and is a good orator. That = ratings.
    Also, you may technically be “independent” but I’m pretty sure which party you vote for, but I won’t name names because I have to go watch >TUCKER.

    Comment by Aaron — February 7, 2008 @ 6:00 pm

  20. Yuck, David Shuster is hosting. I’ll just tune in at the end to see if Bill Wolff is on today.

    Comment by Aaron — February 7, 2008 @ 6:02 pm

  21. I dont think David Shuster will be hosting anymore. LOL

    Comment by rick — February 8, 2008 @ 4:45 pm

RSS feed for comments on this post.

Leave a comment



Anti-spam measure: please retype the above text into the box provided.

Get free blog up and running in minutes with Blogsome | Theme designs available here