The popular CNBC show “The Big Idea with Donny Deutsch” will be in Peoria today to shoot a new segment called “Will It Play in Peoria?” The segment will be part of a series called “Minutes to Millions: Would You Buy It?” Viewers will be encouraged to vote on whether or not the new ideas could be turned into million-dollar products.
The segment plays on the fact that Peoria has long been considered one of the best test markets in the country, made popular by the slogan “Will it Play in Peoria?”
“It goes beyond business,” Deutsch said. “It’s an iconic saying, part of our pop culture. Whenever anyone wants to question the potential of a big idea, they say, ‘Will it play in Peoria?’”
February 7, 2008
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