Inside Cable News

February 11, 2008

CNBC goes Inside Nike…

Newsday’s Neil Best writes about CNBC’s “Swoosh! Inside Nike” special airing tomorrow night…

Tuesday night, the network debuts his most ambitious project to date, a documentary called “Swoosh! Inside Nike,” for which he traveled more than 20,000 miles in December and January.

That includes a visit to Vietnam to observe Nike factories, where conditions have improved in recent years but where problems inherent in third-world production remain.

Rovell’s lineup of interview subjects is impressive, including Michael Jordan, Tiger Woods, LeBron James and co-founder Phil Knight, who rarely grants interviews.

Filed under: Cable News, CNBC - Spud

1 Comment »

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  1. will cnbc rebroadcast this special if so when and what time? thaks

    Comment by Kelly — February 13, 2008 @ 12:37 pm

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