There’s one part of CNN’s January numbers release that has me scratching my head and asking questions…
During the 10:00 p.m. time period (M-F), CNN delivered the most viewers in the key demographic P25-54, with 485k viewers, while FNC posted 466k and MSNBC had 338k. In a head-to-head program comparisons, Anderson Cooper 360 was the top-rated program at 10pm throughout January with 382k viewers while FNC’s On the Record with Greta Van Susteren placed second with 360k. This represents CNN’s first monthly 10:00 p.m. time period and program wins in the key demographic P25-54 since November 2001.
Ok, I get that at 10pm CNN had more viewers than FNC in the Demo. But this program name stuff is confusing me because there were chunks of time when On The Record was not on the air but Debate/Primary coverage was. So when CNN says AC 360 beat On The Record, are they factoring out the times when On The Record wasn’t on the air?
Conversely there were times when AC 360 wasn’t officially on the air during primaries and debates but they still flashed the AC 360 bug in the lower thirds, something I already noted, as if to say it was AC 360 even though it would be hard to argue it as such in my opinion. So in addition to factoring out On the Record’s non appearances at 10pm, are they also factoring out AC 360’s non-appearances at 10pm?
If the answer is no to either of those questions, a third question is raised: how can CNN say AC 360 beat On The Record for the month of January then?
I would like to see some better sourcing of exactly what CNN is considering as AC 360 time and what it isn’t. I don’t have this issue with regards to FNC because it’s plainly obvious when On the Record is on the air and when it isn’t.